Skilead is expanding its network: 9 locations are already open at ski resorts

In just 3 winters, Skilead is expanding its network: 9 locations already open in ski resorts

Skilead is accelerating its expansion. In just three winters, the next-generation ski rental brand has continued its rapid growth and announced the opening of four new locations in three iconic Alpine resorts: Les Menuires, Les 2 Alpes, and Alpe d’Huez. With these new locations, Skilead now has 9 active locations in ski resorts. This rapid, controlled growth is driven by a clear vision: to reinvent ski rental in the mountains by bringing together a community of mountain enthusiasts passionate about snow sports.

- The opening of two ski lodges in Alpe d’Huez, a legendary destination for alpine skiing.
- The expansion of Skilead’s presence in Les 2 Alpes, a must-visit high-altitude resort.
- The opening of a tanière in Les Menuires, a flagship resort in the 3 Vallées ski area.

Each new “tanière” embodies the same philosophy: a distinctive, warm, and family-friendly space designed to offer an immersive experience. But above all, it’s designed to be a gathering place for skiers of all levels—from beginners to experts—and for people of all ages. The goal: to save skiers time, offer greater freedom, and transform ski rental into a seamless, immersive, and enjoyable part of their mountain vacation. The network’s strength lies in
: - A fun, family-friendly online ski rental platform.
- An immersive and efficient customer experience.
- Professional teams of passionate, attentive, and dedicated staff.

Growth Driven by Entrepreneurial Instinct

Behind Skilead is the Goulot family, deeply rooted in the mountains and with over 30 years of experience in the distribution and rental of ski equipment. After gaining experience within a large national network, the founders chose to create their own brand to regain greater flexibility, strategic freedom, and economic coherence focused specifically on the mountains. Skilead is conceived as an entrepreneurial response to market excesses: dependence on centralized operations, pressure on margins, and the standardization of offerings in ski resorts. The brand has made a conscious choice: less volume, more value, with a seamless customer experience and an organization optimized through digital technology.

9 “tanières,” 4 resorts, one shared vision: skiing better, together

The “tanières” in Chamrousse, the opening of several “tanières” in Alpe d’Huez, the expansion of our presence in Les 2 Alpes, and our arrival in Les Menuires demonstrate Skilead’s ability to adapt to resorts with diverse profiles while maintaining a strong identity. When skiers walk into a Skilead store, they aren’t just entering a store—they’re entering a “tanière”: they’re joining a pack, with members driven by a passion for skiing and the mountains, a sense of community, and a desire to transform the resort experience.

Skilead, a brand to watch closely in the mountain ecosystem

Skilead demonstrates that an independent, agile, and people-centered model can still find its place and thrive in a ski resort. The brand is part of a new generation of mountain industry players capable of combining economic performance, customer experience, and a long-term vision. In addition, Skilead is working to reduce its environmental impact through Skireco, a subsidiary of the brand that offers refurbished ski equipment. The gear is brought up to current safety standards and used until it is recycled. This is a real plus for families, making skiing more affordable.

The winter of 2026 marks a key milestone in Skilead’s development: the brand is reaffirming, more than ever, its ambition to bring about sustainable change in ski rentals at resorts, with a human-scale model based on community, knowledge-sharing, and family spirit.

“Skilead embodies a different vision of the mountains: more human, more free, and more committed,” says Céline Goulot, co-founder of Skilead.